Last updated: January 9, 2026
Business Name: primahort
Address: 5528 Doidge Road, Birmingham, B23 7SGJ, United Kingdom
Email: info@primahort.shop
Phone: +44 7374 482884
Primahort (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website.
1. Information We Collect
We may collect the following types of personal information:
Name
Billing and shipping address
Email address
Phone number
Payment details (processed securely by third-party payment providers)
Order history
IP address and browser information (for security and analytics)
2. How We Use Your Information
We use your information to:
Process and deliver your orders
Communicate with you about your order or inquiries
Provide customer support
Improve our website and services
Prevent fraud and ensure site security
Comply with legal obligations
3. Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
Contractual necessity (to fulfill your order)
Consent (for marketing communications, where applicable)
Legal obligation
Legitimate interests (to improve our services and protect our business)
4. Sharing Your Information
We only share your information with trusted third parties when necessary, such as:
Payment processors
Shipping and delivery partners
Website hosting and analytics providers
Legal or regulatory authorities when required by law
We never sell or rent your personal data.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements.
6. Your Rights (UK GDPR)
You have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Request data portability
Withdraw consent at any time (where applicable)
To exercise your rights, please contact us at info@primahort.shop.
7. Cookies
Our website uses cookies to:
Ensure proper site functionality
Improve user experience
Analyze site traffic
You can manage or disable cookies through your browser settings.
8. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
📧 Email: info@primahort.shop
📞 Phone: +44 7374 482884
📍 Address: 5528 Doidge Road, Birmingham, B23 7SG, United Kingdom